Scenes is an app that connects users to the hidden gems within cities using machine learning algorithms. In this project, we created a brand guideline to ensure consistent visual rhetoric throughout its early developmental period. Utilizing this, we conceptualized user-interface mockups that matched the simplicity and awe-inspiring qualities of the Scene Brand.
Proxima Creative created a new graphic style guide for Scenes’s visual identity which captures the adventure-seeking and playful aspects of the Scenes App. Using this, we illustrated custom assets that served as reference guides for the app's production team.
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